We are a team of problem solvers and problem identifiers, connecting the dots between challenge and solution.

Product Discovery & Research

During product discovery phases, our team jumps in early to do lateral thinking about the problem at hand, identify cruxes early, and begin building viable solution paths. We explore not only technical feasibility, but product-market-fit and business strategy to create a holistic view of the product, the users it is built for, and the business model that will sustain it. Bringing all factors into view allows us to build a tailor-made solution to kick off product development.

Discovery Capabilities

  • Technical Feasibility

  • User-Research

  • Ethnographic Research

  • Funding and Business Strategy

  • Market Analysis and Validation

  • Product Strategy & Insight

  • Product Conceptualization

  • Product Aesthetics

  • Product Visualization

  • Prototyping & Model-Making

  • Program Roadmapping

  • Product Line Extensions & Ecosystems

Industries We Serve

  • Consumer Electronics

  • Consumer Products

  • IoT Devices

  • Outdoor Products

  • Self-Care + Healthcare

  • Medical Device

  • Mobility + Transportation

  • Wearables

  • Industrial Equipment

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